10 Ecommerce Conversion Optimization Strategies You Can Use in 2020



Conversion rate is a measure of the number of people buying your products divided by the number of people visiting your site. The higher the conversion rate, the maximum are the profits.

Do you know what a good conversion rate is? The top 10% of the landing pages on the web have a conversion rate of around 11% or higher. You certainly want your ecommerce store to achieve a higher conversion rate of above 10%.

Here are 10 top ecommerce conversion optimization strategies that can pump your sales in 2019 and ahead:

1- Leverage The Power of Heat Mapping to Understand Your Users

Heatmap is the representation of data in which the values are represented as colors. Hotjar is one the best heat mapping tools that makes it easier for you to understand your users and assists in conversions.


The following types of heatmaps are provided by Hotjar:

  • Click heatmaps
  • Move heatmaps
  • Scroll heatmaps
  • Download and share heatmaps
  • Heatmaps split by device type

With the help of heatmaps, you can easily understand what users really want on your site. When you have an actual recording how any user reacts on your site, you can identify the issues and optimize them for higher conversion rates.

2- Improve UX By Opting For Headless Ecommerce

The biggest factor that can distinguish your business from your competitors is user experience (UX). Have a fully customizable website for yourself by leveraging the power of headless ecommerce. BigCommerce for WordPress ecommerce is the perfect solution to keep your front end (the main content) and the back end (the database) separate so that customizing your website as per the needs of your audience doesn’t become a headache.

When you will improve the UX of your ecommerce site, people will gradually start loving your website leading to more engagement and higher conversions.

3- Use Very High Quality Content, Images and Videos

Content is one of the most important ranking factors. Prepare very high quality content that solves the problem of the user. Use these tips to create content based on the user intent.

Also, keep in mind that Google always presents the best results to the user after considering the real intent of the searcher. The search results are powered by Semantic Search so do not try to focus more on Keywords. Instead, prepare your content for user intent.

Besides, images are a powerful medium and most of the consumers make a choice just by looking at the product images or videos. If you can’t get that right, you lose a lot of customers.

Have a look at the below image to understand the importance of images on your ecommerce site. Notice the image on the left, it’s dull and compare it with the image on the right side, it’s vibrant.

Attractive images are able to convey the message properly and people are more likely to buy the product. Same goes true in the case of videos. You need to create videos that sell.

4- Take The Help of Chatbots

Conversions are automatically increased when you help people find the products of their choice. Chatbots are the newest customer assistants to enter the block. They can immensely help to improve conversions.

Here are some of the benefits that chatbots offer to increase conversion rates:

  • They are personal so you can expect people to get personalized product recommendations. Besides, they greet the customer in the same manner as a store salesperson would do. Such personal interaction is more likely to result in a conversion.
  • Chatbots assists customers to find what they need and when they need. They are available 24×7 so you will have high selling rates even when you are sleeping.
  • A chatbot can respond fast and offer product recommendations based on past user behavior and preferences. They can store the data associated with each customer so that the customer can start interacting from where they had left.

The H&M chatbot is a finest example of a chatbot in action that assists customers into choosing a product of their choice.

5- Reduce Product Costs 

It’s a no brainer that people like products that are available at lower prices without the compromise on quality.

It’s an always win situation for a company if they are able to manufacture products at a lesser cost and supply them to their customers offering a good discount which the competitors can’t think of.

One of the best ways to do this is to find an overseas manufacturer to manufacture your products keeping the quality level the same but with a reduction in manufacturing costs.

6- Use Models Looking At Your CTA

The first thing people notice when they visit any site is the images. Human images make a lot more difference when compared to other images of objects.

Notice the eye gaze of the model in the below web page. It points straight to the CTA.

People visit the Capella University website see the model and then use the navigational clues to fill in the form. This is the power of models looking at your CTA.

Models looking at your CTA make it easier for the users to navigate through your site. Improved navigation is one of the best ways to build trust using site design.

You can use the eye to your advantage in an ecommerce site like using models to eye gaze your offers or best selling products. Think creative and it will surely help.

Moreover, you can also use eye gaze to point to your customer reviews because it can help to raise the trust factor.

7- Apply Loss Aversion

Loss aversion is a cognitive psychology theory which states that prefer avoiding losses to acquiring equivalent gains.

People hate to lose and when you apply the psychology of loss aversion, you make a loss a lot faster. This technique is based on cognitive bias which impacts the decision making power of humans. The everyday sale you see on ecommerce sites is nothing more than an ecommerce conversion hack based on loss aversion.

You can use the loss aversion technique to provide discounts to people on an everyday basis. People will find it harder to avoid their temptation to purchase products and end up buying one.

8- Delay Signups By Adding Gradual Engagement To Your Strategy

Do not try to sell to your customers right after they land on your site. Make them habitual and when they become addicted, they will definitely purchase from you. Let me give you a better idea regarding how this process works.

For example, you ask the visitors questions like please select your country, please select your gender, please select your budget etc. You continue to ask these questions and in that process you take the users deeper and deeper into the sales funnel. If you are running a subscription based businesses then offer your customers a 30 day free trial and when they become habitual, they will definitely pay for a full term.

9- Convince Your Visitors And Conversion Will Happen Automatically

Upwork is a great example of a business that convinces its customers first and they automatically become their customers. How do they achieve this? Have a look at the below 2 images. In the first one, the visitors are prompted with a message which most of us would agree it. So, most of them click on “I agree”.

In the next pop-up, Upwork advises visitors to subscribe to them because they also share the same attitude as them. Most of the visitors fall for this hack and become subscribers. Amazing, isn’t it?

10- Implement A/B Testing

A/B testing is an essential part of conversion rate optimization. You can’t be successful in improving sales if you are not creating two versions of your landing pages and tracking which version of your landing page are driving more conversions.

A/B testing is an experiment where you split your audiences and test different versions of your landing pages in order to determine which performs better and why. One important point to note here is that you must change just a single element in your landing page to remain 100% sure about the element that caused an increase in conversions.

A/B testing can instantly get you a lot of conversions which otherwise is not possible if you continue using a single landing page to improve sales. When you have 2 different versions of your landing pages, one will certainly perform better than the other resulting in conversion improvement.

Final Thoughts

Improving the conversions on your site is the best thing you can do in 2019. Getting traffic to a site might seem difficult but getting conversions is not that difficult if you know the right ways to get the ball rolling. Follow the strategies discussed in this article and start improving your sales.