E-grocery shopping and delivery have grown significantly since the outbreak of COVID-19, and grocery retailers are competing to safeguard their place in the digital shopping world. Barter advertisers are ambitious to appear in front of potential customers at the moment of purchase, and one of the best ways to do that is to use Instacart.
Instacart has experienced significant growth in order volume in the last few years. Advertisers continuously realize the need to improve their online grocery advertising campaigns to keep up with the escalating traffic volume and reach clients. Here are some things you need to know about Instacart advertising.
1. How Instacart advertising works
Instacart advertising works nearly the same as other marketplace advertising platforms, such as Amazon, in terms of structure and bidding. To buy specific products, customers go to Instacart with the same intent as when they shop in a physical store.
Upon arrival, you enter your location so that Instacart displays retailers available in your area. You then choose a retailer based on categories or coupons before searching or browsing sales.
The new suite of display products includes banners that can be placed across different discovery surfaces, such as keyword searches through browsing storefronts, aisles, and departments. This Instacart Ads 101: How to Advertise On Instacart guide introduces you to Instacart ads and some of its concepts.
2. Why Instacart advertising should be part of your marketing strategy
Instacart advertising is a perfect way to boost your brand’s presence in the modern world of e-grocery shopping. It usually improves the products’ placement, where they might display organically and increase the number of times a product shows up. Here are some reasons Instacart should be part of your marketing strategy.
- Sales growth: Instacart ads increase sales by helping your brand secure prime digital shelf space and being visible to more customers.
- Generate trial: When a product is in clear view or is one of the first search results, customers may be more willing to try it out for the first time.
- Consumer awareness: By being in the consumer’s line of sight, Instacart ads raise brand awareness, making your business more recognizable.
- Category share: Being seen first when clients are browsing aisles or searching for a specific category of item helps you secure better placement than your competitors.
3. Types of Instacart advertising
Instacart provides “search” and “non-search” ads to promote retail brands on its pages. The various options, placement, and audiences for these types change their effectiveness in your Instacart advertising strategy.
● Instacart search advertising placement
Search ads display within the result of a client’s search. Since most Instacart purchases are generated from items listed in the search results page’s first rows, your Instacart marketing strategies should prioritize these results.
● Instacart non-search advertising placement
Non-search ads appear on the home page, product pages, and departments. They also appear in a customer “Buy It Again,” which displays previous purchases. The customer will receive non-search ads that act as a general recommendation when they click on a product.
Online shopping has continued to increase long after the Covid-19 pandemic. It’s good as a brand leader that you access all the opportunities available with Instacart and other ad platforms as the trend nears its peak. Utilizing the benefits of Instacart advertising can help you stay ahead of the competition by taking advantage of the convenience that the platform offers its customers.