Finally, you have decided to launch your online course, and it’s a great move.
However, the real test begins now when you have to market your course in the already crowded online space.
The number of people creating online courses and podcasts has risen considerably in the recent past, so it has become challenging to make your online course profitable.
If you are looking to wow your audience and pump up the sales of your online course, then here are five fantastic ways to do that.
- Market Your Course as a Brand
Even if you’re marketing your information products under your personal name, you need a platform that can help you manage your online presence as a multichannel media brand.
To market your course as a brand, you will need a website, a blog, and complete marketing automation to generate a regular flow of leads.
Kajabi is an online selling platform that makes it easy to create and manage your entire online presence right, from website creation to landing pages to marketing automation to course delivery.
Kajabi lets you create great online courses and design perfect landing pages that reflect your tone. The platform can be fully customized to match your brand.
Moreover, the platform also lets you automate your entire customer journey. You can send emails based on customer behavior or run live webinars to convert your audience right inside Kajabi.
- Launch a Podcast
You will complement your online courses with a podcast. A podcast is an impressive way to reach your audiences and convince them to purchase your course.
The most significant advantage that podcast offers is that people listen to it when they are doing any other work like commuting to the office or cooking food.
Convincing your prospects using an audio interface has a more significant impact when compared to text messages.
- Use Influencers to Promote Your Course
Influencers fall into two categories: macro-influencers and micro-influencers. Macro influencers are hard to reach for collaborations, but you can easily tie-up with micro-influencers.
Micro-influencers are regular people on social media who have thousands of followers. You can collaborate with such influencers after finding them via any of these 55 platforms.
People follow the word of influencers, and when several micro-influencers recommend their followers to purchase your course, you will see a gradual increase in the number of sales of your e-course.
- Get Some Help from YouTube
YouTube is the second-largest search engine in the world. There is no better way to promote your online course than to reach prospects via videos.
Create your own YouTube channel and prepare videos that compliment your course. Link to your primary course from every video you create.
Try creating videos based on “how-to” and “question-based” searches, because they rank higher on the organic search results. When people find your videos on keywords that you want your videos to rank, they will be more inclined to purchase your course.
- Nail Down Your USP
USP stands for Unique Selling Proposition. Understanding your USP is one of the critical aspects of selling your online course. Prepare an audience persona and try to match the needs of your audience via your USP.
Remember, the biggest differentiator of your online course from your competitor is your USP.
Create your own USP and highlight the USP in your landing pages or promotional text.
If your USP solves the needs of your target audience, then more people will choose it.
Final Thoughts
Creating the best course and marketing your course in an automated manner can get you maximum customers.
Selling a successful course requires both time and effort. Choose a platform that helps you to manage your online courses in a better manner. Last but not least, work on your USP as this is the most significant factor that will directly affect the sales of your e-course.
