Do you want to improve your link building and in turn rank your site? If so, here are a number of wise tactics to take up and that will help you do so.
- Guest Blogging
Posting blogs on other sites, preferably authority or influential sites, is guest blogging and one of the most effective means of increasing off-page SEO rankings. These sites will probably allow you to add a link back to your own site which provides additional bonus points from search engines. To find sites on which you can post, start looking at those that are considered to be authorities in your industry. Check out the competition and where they are blogging. Also research sites that have the same or similar target market as yours but are ranking higher than you. The higher their ranking, the greater the benefit will be to you. Reach out to these sites and make a proposal to guest blog on their site that they simply cannot refuse.
- Link To Brand Mentions
If your brand has already established some level of awareness and has been mentioned in the media or by other influential sites, these mentions can be valuable. Contact the sites that gave you a mention and ask them if they will add links or update their current links to include your product, services, brand, company or other information. Experts from Boston SEO, Boston recommend that if your brand is still relatively new, you can try to establish relationships with influential sites to get a mention.
- Fixing Broken Links
Links are fragile and often become broken for a variety of different reasons. If you find a broken link on a website, contact their webmaster and inform them. If the site is relevant in any way to your company, products or services, provide them with a valid link to your site to replace the broken link. You may want to go out of your way and actively search for broken links using tools such as Check My Links or Broken Link Builder. Remember to update your own links on a regular basis and make sure that they are not broken.
- Check Out The Competition
Your competitors may have links on sites that you may not have thought of so check out where they have placements. These placements can include directories, articles or even industry roundups. Where your competitors have a link, you can and should also have a link.
Reputation Building Tips
Your online reputation is just as critical to boost off-page SEO as link building. Use the following techniques to enhance your search engine ranking:
- Business Directories And Social Media Profiles
Once your website has been completed and optimized for search engines, you need to create and fill out profiles on online directories and social media platforms. This will increase your online visibility by ensuring that your business appears on directory searches as well as on all the biggest social media platforms. You may want to be a bit selective regarding which social media platforms you choose depending on the nature of your business such as Facebook, LinkedIn, Wikipedia, Crunchbase, to name a few. A Google My Business account is also essential for brick-and-mortar businesses. In addition to enhancing your online reputation with search engines, it may also provide the opportunity for a link.
- Social Media Marketing
The jury is still out as to how shares, likes and comments can influence off-page SEO directly but it is clear that there are valuable benefits to indirect social media metrics. A strong social media presence is critical to building a strong online brand reputation and defining your site as an authority in its industry. Social media is a great way to win the support of influencers and brand evangelists which will in turn increase traffic to your site. However, to get the greatest benefit you need to create and share content regularly, include share buttons to your various social media profiles and maintain or manage your social media accounts.
- The Importance Of Influencers
Influencers relevant to your industry and brand can boost your online reputation very quickly simply by association. Build a relationship with a pertinent influencer as a strategic-partner and engage them to market your brand and share your content. This will automatically increase traffic to your site as well as linked mentions and establish you as an authority. But perhaps most importantly, it will introduce your company to new audiences and potential business opportunities.
Once you have implemented these off-page SEO techniques, it is crucial to monitor and evaluate your site metrics. This will help you understand which techniques have been effective and which need work. Used as an integrated strategy, link building and reputation building techniques will increase your search engine ranking, online visibility and brand awareness in order to allow your business to grow and flourish.
