As eCommerce finds its feet and more people shop online, dropshipping continues to grow in popularity. Rather than requiring significant upfront investment and a storage facility, you just need to be marketing-savvy with a firm grasp on your market.
Dropshipping business owners simply come up with a product idea, find a dropshipping company to take the reins, then put marketing measures in place to essentially help the products sell themselves. While straightforward, a new dropshipping business can require an enormous amount of effort and dedication to these steps below.
Decide Your Product Range
Even if you have already decided that you want to focus on dropshipping with private label products, you still need to take extra steps to determine your specific product range and why it will be a profitable business model.
You may know that you want to sell activewear, but putting in the effort to understand its profit potential and desirability with your target market is critical in these early stages.
Firstly, consider your profit margins. Remember that since you don’t need to purchase the products first, the profit factor can be the same regardless of whether you’re selling a $30 product or a $300 product. You will also need to put the same marketing and organizational efforts into both.
It’s worth considering shipping costs, since you need to make sure that your chosen dropshipping company can offer competitive shipping rates that won’t put customers off placing an order with you.
While you’re confirming your product range, ensure it’s something you can create with your own brand. It’s also essential that you choose a private label dropshipping business to assist with this process.
You may put time and effort into making sure the products you choose are profitable but don’t forget to research whether or not they are desirable. Find out what people are searching with SEO tools so you know you have a product that people with disposable income want and need.
Look At Potential Competition
You won’t see too many businesses that don’t have competition. After determining your product range, look on the internet to see who else is selling the products you intend on offering. For products in demand, you will likely see other dropshipping companies offering them, along with local and national brands.
It’s easy to believe that the market is too oversaturated for your product to stand on its own two feet, but quite the opposite can often be true. If more than one popular business is offering a particular product, it must be selling.
If you don’t see many examples of the product you are selling, try to determine why that might be. There may be logistical reasons why it’s not readily available, such as manufacturing problems or no consumer demand. Doing product research in this early stage may prevent you from wasting your time on a product line that’s simply not feasible.
Select a Dropshipping Company
Deciding who can help you fulfill your orders is just as important as choosing a top-selling product. Having the best private label dropshipping company is key. The more services the company can offer, the easier it can be for you to put your faith and trust in the company.
Look for a company that can assist with the development, private labels, sample creation, inventory, quality inspection, and shipping. With such a wide range of service offerings, you can focus more of your time on marketing, rather than worrying about the logistics of getting your superior products to your consumers.
Create a Website and Social Media Profiles
After getting the wheels in motion for your new products to be launched, it’s now time to create a website and social media accounts. Both of these online avenues can work harmoniously to put your product front and center.
You may think you need to have a substantial budget to launch a website, but that’s not always the case. Some of the most beautiful and successful eCommerce websites are those created from affordable premade themes that have been tinkered over time to be an accurate reflection of their brand.
However, it’s worth looking at different plug-ins and additions to ensure your site is as customer-friendly as possible. This might involve talking to your chosen dropshipping company about integrating their ordering system to prevent customers from purchasing products that are out of stock.
Your website can also connect to your social media accounts, allowing you to take advantage of Facebook marketing strategies to ensure you’re getting as much traffic as you anticipated.
Focus On Marketing
You’ve put in the hard yards of identifying popular products, creating private branding, and aligning yourself with a dropshipping company. Now, it’s time to step your marketing efforts up a notch and make sure you can appeal to your target market as much as possible.
Fortunately, most social media platforms have intensive advertising options to make sure you can cover all bases. You can target your advertising to particular people and even set up test campaigns to see which options are working better than others. Both Instagram and Facebook also offer seamless advertising options, with an added layer of convenience due to being owned by the same company.
Search Engine Optimization
Social media is just the tip of the iceberg. While it can work in harmony with your other marketing strategies, it’s also worth turning your attention to search engine optimization (SEO). This marketing type can involve strategic keyword research, link-building tactics, and other on-page and off-page techniques. These strategies allow you to rank higher and achieve more relevant traffic to boost your visibility and potentially your sales.
Organic growth can be slow to establish. While you wait for your other marketing techniques to work their magic, you may be able to enjoy a better online presence with pay-per-click (PPC) advertising. This affordable advertising method allows you to place ads on search engines while only paying when someone clicks on them.
By allowing customers to create accounts on your website and opt in to sales marketing, you may eventually build up a repertoire of email addresses to use in email marketing. Regular newsletters with offers and information can be a cost-effective marketing method that improves brand recognition and lifts your sales.
Email marketing is perhaps one of the most cost-effective marketing methods currently available. Many email companies offer free basic packages, and even the upgrades are potentially within your budget.
In recent years, entrepreneurs with marketing skills but very little startup capital have been seeing the value in dropshipping. With the right private label dropshipping company and a few marketing skills, you can be on your way to launching a successful business.