Neil Patel has 313K followers on Twitter. Seth Godin has 672K. When Seth Godin tweets, he receives around 70 to 80 retweets. And when Neil Patel tweets, he receives 20 – 30 retweets. You might be saying, of course, Seth Godin has uptrend followers which is why he receives more retweets. But here’s the truth: Seth Godin composed only 4,000 tweets while Neil Patel has 24,000- tweets. Yes. This is a prime example of having a voice over just a “noise” on the internet.
Blogs have been published. NY-times bestselling books elucidate how successful people can create a long-lasting impact on others. The debate is understandable because it is easy to measure things that are right in front of our eyes. Like eliminating errors in a manufacturing plant, or even resolving issues in the call center. Just monitor the right metric and you can measure the impact it is creating.
But measuring the impact of successful people is a different story, which cannot be gauged by the same standards. Sadly only 24% of organizations go beyond and measure the impact of successful people.
There is an untold amount of firestorm on being productive vs being creative. Successful people are both creative and productive at the same time. Sliding ROI of email out of the picture, we must learn the essentials of creating an impact. So instead of just increasing the word count, let’s dive into some timeless strategies extracted from the lives of successful people.
Kick-off with the Right Strategy
Larry Clark in his insightful article talks about the two basic strategies of successful people; driving Performance & Preparing for the Future. Firstly, to drive performance in a team, it is necessary for successful people to maximize the team performance and train people to take whatever is dealt out to them and deliver.
In preparing for the future, Larry talks about creating training sessions to build leaders who can fill in higher positions in the future. Are you building the pipeline of future leaders? If not, now is the time to start thinking along this route.
Dig for the right metrics
The primal difference between common people and successful people is the measurement of those metrics. While common people measure the metrics occasionally, successful people study vigorously and devise a process to dig information from raw data.
The successful people understand metrics that give performance-based results. Instead of taking all the credit themselves, they develop a pipeline of leadership behind them.
Solve a Peculiar Challenge
When Larry Page and Sergey Brin were in university, they wanted to organize the data at their university. For that, they developed a search engine, which later evolved into Google. When Jeff Bezos thought of replacing brick and mortar bookstores, he launched Amazon.com. When Richard Bandon was disappointed by the customer service of an airline he traveled in, he launched Virgin Airlines.
Ordinary people look for problems and blame other people. Successful people get to work and solve these problems. Successful is not easy. It takes blood, sweat, and tears to analyze the problem and devise a sustainable solution for it.
Every successful person, when faced with a challenge, ran straight into the storm and came out with a solution.
Shoot for “Impact”, Instead of “Proof”
One of the core problems that successful people face early in their careers is that they have too many variables to count. The stakeholders are concerned about the stock-pricing while the customers want something which can solve their problem.
A study concluded that there is a correlation between stakeholder expectations (proof) and the amount of work done (impact) to deliver that expectation. Successful people understand that the only metrics that is of great importance is the result driven by each decision.
Play in your home ground
Nevertheless, every successful person is aware of their strengths and weaknesses.
The point to ponder here is that unlike unsuccessful people who waste their energy drawling on their weaknesses, successful people improve their skills.
Day in and day out, these people start their work when everyone is sleeping and finish off when everyone starts celebrating their success. In short, more work and less tooting their own horn.
So, while you’re on your way to build a successful company, it is prudent that you follow these fearsome strategies and create a sustainable business for the long-run.
It doesn’t matter what others think of you. What matters in the end is what you think of yourself and how big are your dreams. There is no harm in failing. You can try again and fail better the next time. But when people fall back and fail to get back up, they dive into a negative loop of self-denial. And successful people don’t do that.