Over the past few years, websites have become a lot more popular and are now crucial to the digital lives of many. For one, websites serve as an avenue for customers and companies to communicate. As a result, many people found this a promising business opportunity. However, there are thousands of websites out there that are in the same niche as you. If you want to stand out from the crowd, a standard web design may not cut it.
In that regard, this article will cover six website design ideas that would maximize your chances of driving more traffic, allowing you to stand out from the rest.
Credibility and website traffic goes hand in hand. The better your credibility, the more likely you are to appeal to people on the internet. After all, when people want to look up a particular product, they’d look for reviews first. That’s precisely why you must build your credibility, and what better way to do that than by using testimonials. (1)
By including testimonials as part of your web design strategy, your website will be more likely to appear in the search engine page results (SERPs) of people, thereby driving more traffic. On top of that, testimonials also have the following benefits:
- Give your customers the final push to buy your products or services.
- Works well in eliminating your customers’ objections.
- Present customers an idea of what to expect from your website.
- Enumerate the benefits of your products and services.
Testimonials are particularly handy as an addition to solo lawyer website design or any other website for service agencies, like pest control companies and roofing contractors.
2. Social media buttons
Social media buttons or icons are yet another essential components of web design. By including these icons on your website, you give your visitors the option to share your content with their social media friends with just a few clicks, resulting in more traffic. Basically, it’s free advertising in the form of referral marketing.
The best part about this is that you can easily incorporate social media buttons or icons into your web design, as there should be a couple of plugins that allow you to do so automatically.
3. Landing pages
Landing pages consist of information that aims to convince customers to take a specific action, typically to buy a particular product, service, or any offer, for that matter. For example, you can create a landing page to convince your visitors to sign up for a free trial of your software or buy one of your products.
Now, you might be wondering, how can a landing page help you drive more traffic? Isn’t it supposed to be the other way? Shouldn’t you drive traffic to your landing page instead of using landing pages to drive traffic? (2)
According to the criteria of search engines, a mediocre landing page is generally more SEO-friendly, hence driving more traffic than an excellent piece of article. Conveniently, just like social media buttons, there should be platforms or even agencies on the internet that can create landing pages for you very easily and quickly for a price.
4. Type-heavy web design
One of the most common practices among webmasters is that images are much more aesthetically pleasing than plain text. After all, as the saying goes, a picture is worth a thousand words. However, this strategy doesn’t guarantee more traffic, as it heavily relies on whether the visitor likes the images or not. What does guarantee traffic, though, are the texts that you’d usually find in blogs and the likes. This is because search engines crawl these texts regardless of the quality, allowing search engines, like Google or Bing, to feature your web pages.
This, in turn, would result in more traffic as people are more likely to click on your links if it’s in the first search engine page results (SERPs). But as always, it depends on your website. In some cases, images are indeed better at driving more traffic. But as a general rule of thumb, unless you have some really good authentic images, you might want to stick to using texts instead of using stock images, which other websites already use.
5. Custom animations
While it’s true that appearance won’t always get you the traffic you want, there’s no denying that an aesthetically pleasing website is still far better than a website with the same content but without appeal. In that regard, you might want to consider including custom animations when you build your website.
Since custom animations aren’t very common, visitors would most likely stay on your website and probably invite their friends. After all, who wouldn’t share with their friends some interesting things?
6. One-page website layout
As the name implies, a one-page website layout means it’s a site consisting of only one page. While it may seem like a bad idea, seeing as how the info will be a bit clumped together, this kind of layout has proven to be fairly effective in many cases for driving traffic.
- Visitors don’t have to navigate the entire site to search for something
Due to the abundance of information, search engines are more likely to find your website and put it at the top of search engine page results for several keywords
- A one-page website layout is easy to incorporate into your web design strategy
- You don’t have to worry about navigation
- There’s a lower likelihood of bugs as there’s a smaller amount of coding involved
- Single-page websites are mobile-friendly
- One-page sites are generally easier to make responsive
With its characteristics, it’s easy to see how a one-page layout can drive you more traffic.
Despite the demand for websites, there’s no denying the fact that you’ll still struggle to stand out from the crowd due to the massive number of websites on the internet. Unless you have some unique idea to drive traffic, your website is most likely going to be on the sidelines. With these ideas, however, it should be possible to maximize your traffic.
- “How Testimonial Advertising Can Drive Website Traffic”, Source: https://www.sitereportcard.com/834/testimonial-advertising-can-drive-website-traffic/
- “Why Create Landing Pages?”, Source: https://yourmarketingpeople.com/blog/why-create-landing-pages/
- “Pros & Cons of a One Page Website”, Source: https://www.ocreations.com/one-page-website-pros-and-cons/