Reputations can either make or break an enterprise, regardless of its shape or size. There are rarely any exceptions, and it is fair to...

Marketing is one of the key functions in any business. Without undertaking marketing activities, it would be difficult to build a strong brand, generate...

Multiple campaigns for several processes get implemented in outbound call centers. Outbound call centers do market research and surveys, lead generation via cold calling,...

2020 has proven to be a massive year for eCommerce websites around the world, and the power of SEO and link building has never...

Monitoring new hire progress is key to understanding their capability of performing the duties assigned to them, their initial enthusiasm for the role, and...

Current market dynamics demand that businesses be more customer-centric than before. Survival is, therefore, by a bigger percentage, determined by the level of relationship...

More than often enough, B2B companies encounter a series of common grading and scoring situations when they're in the process of setting up their...

In the world of marketing, lead nurturing has long been a must, especially for B2B marketers with a long sales cycle. By definition, lead...

Would you like to make your company more efficient and make it more productive? If so, read on to find out how you can...

As a small business owner, it is your responsibility to accomplish tasks and make crucial decisions to maintain the smooth flow of the business....